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Business Opportunity

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Franchise Business Opportunity

You are investing in an industry which represents a basic need of humanity. Health related expenses are going up worldwide, in virtually all countries. This industry, because it represents a daily need of people, is less subject to sudden market changes, effects of fashion and other short term trends, or strong seasonality effects (although there is also a yearly seasonality).

Factors such as the aging of population, modern illnesses such as diabetes, cardiac disorders, hypertension and the like, the deterioration of the natural environment (pollution, asthma...), will all contribute to an increase of the total drugs market spending in the coming years. The rapid growth of the Indian population will increase this even further.

Because majority of the Indian belongs to the lower economic class and can't really afford the high price of branded medicines, and have to buy medicines from their own pockets in the absence of a system of health care that reimburses medicine, the concern for high prices is there and there is tremendous opportunity for the generics market in the India as a cost-effective alternative to branded medicines, especially if the retail pharmacies can develop and maintain an image of professionalism and quality. More affluent Indians are also target customers, as they will also accept generic medicines as an alternative to branded ones, provided that they feel confident in the quality of the medicines and service given. In fact, the examples of the European and US markets show that, in rich countries, the generic market is very developed and accounts for up to fifty per cent of the total drug market value. The Generics Law of 1988 establishes a very favourable legal framework, which authorizes Substitution of branded medicines by their generic counterparts under the guidance of a licensed pharmacist, and requires pharmaceutical companies and health practitioners to use generic names. Recent government’s efforts to promote generic medicines further lead to a growing awareness and openness of the Indian public to generics.

  • We have an experience of owned STORE operating successfully.
  • We have the widest range of generic medicines among all drugSTORE. We want to be the pioneers of generic retail distribution and be the first ones to carry all new generic medicines now available on the market
  • We have a name which is catchy and easy to remember: “SWAST AUSHADHI SEVA GENERIC MEDICINE STORE GENERICART”
  • We have a clear emphasis on building an image of quality and service through carefully selected medicines, attractive store premises, air-conditioning to preserve the therapeutic values of medicines and provide convenience to our customers, professional staff, computerized operations... At GENERICART, you can expect patient counselling by approachable Licensed Pharmacists and well-trained Pharmacy Assistants.
  • We are going to provide a series of valued added services, like free blood pressure, affordable blood sugar testing, complemented by regular free check up organized in our outlets. We also support several community outreach programs.